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Onlinemarketing und Vertrieb für Destinationen, Hotels und Vermieter

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Regionale Buchungsplattformen im Aufwind

2. März 2021 wim-nwman 0 Kommentare DMO, Reiseverhalten

Corona mischt die Karten neu, auch bei den Buchungskanälen „Lokale und regionale Vertriebskanäle sind infolge der Einschränkungen für internationales Reisen

<img width="673" height="187" alt="" data-srcset="https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187.jpg 673w, https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187-300x83.jpg 300w" data-src="https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187.jpg" data-sizes="(max-width: 673px) 100vw, 673px" class="attachment-colormag-featured-image size-colormag-featured-image wp-post-image lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="673" height="187" alt="" data-srcset="https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187.jpg 673w, https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187-300x83.jpg 300w" data-src="https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187.jpg" data-sizes="(max-width: 673px) 100vw, 673px" class="attachment-colormag-featured-image size-colormag-featured-image wp-post-image lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="673" height="187" alt="" data-srcset="https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187.jpg 673w, https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187-300x83.jpg 300w" data-src="https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187.jpg" data-sizes="(max-width: 673px) 100vw, 673px" class="attachment-colormag-featured-image size-colormag-featured-image wp-post-image lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="673" height="187" alt="" data-srcset="https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187.jpg 673w, https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187-300x83.jpg 300w" data-src="https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187.jpg" data-sizes="(max-width: 673px) 100vw, 673px" class="attachment-colormag-featured-image size-colormag-featured-image wp-post-image lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="673" height="187" src="https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187.jpg" class="attachment-colormag-featured-image size-colormag-featured-image wp-post-image" alt="" srcset="https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187.jpg 673w, https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187-300x83.jpg 300w" sizes="(max-width: 673px) 100vw, 673px" />

OTA-Mythen #5 – Die Macht ist mit ihnen

18. August 20193. August 2020 wim-nwman 0 Kommentare Airbnb, booking, Google, HRS, Tiscover, Vergleichsportale

Serie über Buchungsportale – Folge #5: Das Machtgefälle OTA zu Hotel bleibt bestehen Die letzen vier Artikel der Serie über

<img width="673" height="187" alt="" data-srcset="https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187.jpg 673w, https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187-300x83.jpg 300w" data-src="https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187.jpg" data-sizes="(max-width: 673px) 100vw, 673px" class="attachment-colormag-featured-image size-colormag-featured-image wp-post-image lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="673" height="187" alt="" data-srcset="https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187.jpg 673w, https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187-300x83.jpg 300w" data-src="https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187.jpg" data-sizes="(max-width: 673px) 100vw, 673px" class="attachment-colormag-featured-image size-colormag-featured-image wp-post-image lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="673" height="187" alt="" data-srcset="https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187.jpg 673w, https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187-300x83.jpg 300w" data-src="https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187.jpg" data-sizes="(max-width: 673px) 100vw, 673px" class="attachment-colormag-featured-image size-colormag-featured-image wp-post-image lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="673" height="187" alt="" data-srcset="https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187.jpg 673w, https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187-300x83.jpg 300w" data-src="https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187.jpg" data-sizes="(max-width: 673px) 100vw, 673px" class="attachment-colormag-featured-image size-colormag-featured-image wp-post-image lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="673" height="187" src="https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187.jpg" class="attachment-colormag-featured-image size-colormag-featured-image wp-post-image" alt="" srcset="https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187.jpg 673w, https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187-300x83.jpg 300w" sizes="(max-width: 673px) 100vw, 673px" />

OTA-Mythen #4 – Es geht nicht ohne

11. Juli 20191. März 2020 wim-nwman 1 Kommentar booking

Serie über Buchungsportale – Folge #4: Sind OTAs alternativlos? Es geht nicht ohne Portale, oder doch? Aktuell erhöht Booking.com die

<img width="673" height="187" alt="" data-srcset="https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187.jpg 673w, https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187-300x83.jpg 300w" data-src="https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187.jpg" data-sizes="(max-width: 673px) 100vw, 673px" class="attachment-colormag-featured-image size-colormag-featured-image wp-post-image lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="673" height="187" alt="" data-srcset="https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187.jpg 673w, https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187-300x83.jpg 300w" data-src="https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187.jpg" data-sizes="(max-width: 673px) 100vw, 673px" class="attachment-colormag-featured-image size-colormag-featured-image wp-post-image lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="673" height="187" alt="" data-srcset="https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187.jpg 673w, https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187-300x83.jpg 300w" data-src="https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187.jpg" data-sizes="(max-width: 673px) 100vw, 673px" class="attachment-colormag-featured-image size-colormag-featured-image wp-post-image lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="673" height="187" alt="" data-srcset="https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187.jpg 673w, https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187-300x83.jpg 300w" data-src="https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187.jpg" data-sizes="(max-width: 673px) 100vw, 673px" class="attachment-colormag-featured-image size-colormag-featured-image wp-post-image lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="673" height="187" src="https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187.jpg" class="attachment-colormag-featured-image size-colormag-featured-image wp-post-image" alt="" srcset="https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187.jpg 673w, https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187-300x83.jpg 300w" sizes="(max-width: 673px) 100vw, 673px" />

OTA-Mythen #3 – OTAs sind Partner

25. Mai 20193. August 2020 wim-nwman 0 Kommentare booking, HRS, Preis

Serie über Buchungsportale – Folge #3: Hotels und Buchungsplattformen sind Partner – nein Das Verhältnis zwischen Reiseanbietern wie Hotels und

<img width="673" height="187" alt="" data-srcset="https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187.jpg 673w, https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187-300x83.jpg 300w" data-src="https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187.jpg" data-sizes="(max-width: 673px) 100vw, 673px" class="attachment-colormag-featured-image size-colormag-featured-image wp-post-image lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="673" height="187" alt="" data-srcset="https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187.jpg 673w, https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187-300x83.jpg 300w" data-src="https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187.jpg" data-sizes="(max-width: 673px) 100vw, 673px" class="attachment-colormag-featured-image size-colormag-featured-image wp-post-image lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="673" height="187" alt="" data-srcset="https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187.jpg 673w, https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187-300x83.jpg 300w" data-src="https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187.jpg" data-sizes="(max-width: 673px) 100vw, 673px" class="attachment-colormag-featured-image size-colormag-featured-image wp-post-image lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="673" height="187" alt="" data-srcset="https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187.jpg 673w, https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187-300x83.jpg 300w" data-src="https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187.jpg" data-sizes="(max-width: 673px) 100vw, 673px" class="attachment-colormag-featured-image size-colormag-featured-image wp-post-image lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="673" height="187" src="https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187.jpg" class="attachment-colormag-featured-image size-colormag-featured-image wp-post-image" alt="" srcset="https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187.jpg 673w, https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187-300x83.jpg 300w" sizes="(max-width: 673px) 100vw, 673px" />

OTA-Mythen #2 – Allein der Preis zählt

24. April 20198. Juli 2020 wim-nwman 3 Kommentare booking, HRS, Preis

Serie über Buchungsportale – Folge #2: Zählt nur der Preis? Gäste buchen lieber auf Reiseplattformen als direkt beim Hotel, weil

<img width="673" height="187" alt="" data-srcset="https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187.jpg 673w, https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187-300x83.jpg 300w" data-src="https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187.jpg" data-sizes="(max-width: 673px) 100vw, 673px" class="attachment-colormag-featured-image size-colormag-featured-image wp-post-image lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="673" height="187" alt="" data-srcset="https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187.jpg 673w, https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187-300x83.jpg 300w" data-src="https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187.jpg" data-sizes="(max-width: 673px) 100vw, 673px" class="attachment-colormag-featured-image size-colormag-featured-image wp-post-image lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="673" height="187" alt="" data-srcset="https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187.jpg 673w, https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187-300x83.jpg 300w" data-src="https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187.jpg" data-sizes="(max-width: 673px) 100vw, 673px" class="attachment-colormag-featured-image size-colormag-featured-image wp-post-image lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="673" height="187" alt="" data-srcset="https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187.jpg 673w, https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187-300x83.jpg 300w" data-src="https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187.jpg" data-sizes="(max-width: 673px) 100vw, 673px" class="attachment-colormag-featured-image size-colormag-featured-image wp-post-image lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="673" height="187" src="https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187.jpg" class="attachment-colormag-featured-image size-colormag-featured-image wp-post-image" alt="" srcset="https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187.jpg 673w, https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187-300x83.jpg 300w" sizes="(max-width: 673px) 100vw, 673px" />

OTA-Mythen #1 – Hotelportale sind günstiger

2. April 201922. März 2021 wim-nwman 9 Kommentare booking, HRS, Preis

Serie über Buchungsportale #1: Hotelzimmer sind auf Buchungsplattformen günstiger? Zu Beginn dieser neuen Beitragsserie über Online Travel Agencies (OTAs) –

<img width="673" height="187" src="https://ecoach.at/wp-content/uploads/2018/10/Fotos-von-Hotels-fuer-Buchungsportale_Titel.jpg" class="attachment-colormag-featured-image size-colormag-featured-image wp-post-image" alt="" srcset="https://ecoach.at/wp-content/uploads/2018/10/Fotos-von-Hotels-fuer-Buchungsportale_Titel.jpg 673w, https://ecoach.at/wp-content/uploads/2018/10/Fotos-von-Hotels-fuer-Buchungsportale_Titel-300x83.jpg 300w" sizes="(max-width: 673px) 100vw, 673px" />

Bilder für Portale optimieren (update)

21. Oktober 20189. Dezember 2020 wim-nwman 2 Kommentare booking, feratel, Gestaltung

So optimieren Hotels ihre Fotos für Buchungsportale Dieser Artikel erklärt die wichtigsten Regeln und Anforderungen beim Einstellen von Haus- und

<img width="673" height="187" src="https://ecoach.at/wp-content/uploads/2018/07/2018-07-25-Handelsblatt-Artikel_Head-only_Titel_673x187.gif" class="attachment-colormag-featured-image size-colormag-featured-image wp-post-image" alt="" />

Trivago mit unseriösem Telefon-Verkauf

30. Juli 20189. Dezember 2020 wim-nwman 0 Kommentare Vergleichsportale

Trivagos neue (Un)kultur im Umgang mit Hotels und Vermietern „Trivago muss sparen, um wieder profitabel zu werden“, titelte das Handelsblatt

Fehler im Onlinemarketing

<img width="673" height="187" src="https://ecoach.at/wp-content/uploads/2018/04/Fehler-Titel_estee-janssens_unsplashed_673x187_lomo.jpg" class="attachment-colormag-featured-image size-colormag-featured-image wp-post-image" alt="Fehler im Onlinemarketing" srcset="https://ecoach.at/wp-content/uploads/2018/04/Fehler-Titel_estee-janssens_unsplashed_673x187_lomo.jpg 673w, https://ecoach.at/wp-content/uploads/2018/04/Fehler-Titel_estee-janssens_unsplashed_673x187_lomo-300x83.jpg 300w" sizes="(max-width: 673px) 100vw, 673px" />

Fehler im Internet #4 – Portale falsch nutzen

30. März 20183. August 2020 wim-nwman 2 Kommentare Airbnb, booking, Google, HRS, Preis, Tiscover, Vergleichsportale

Fehler von Hotels in der Zusammenarbeit mit Buchungsportalen Sie sind gekommen, um zu bleiben – Buchungsportale, oder auch OTAs genannt

<img width="673" height="187" src="https://ecoach.at/wp-content/uploads/2017/02/holidaycheck-gold-award_titel_763x187.jpg" class="attachment-colormag-featured-image size-colormag-featured-image wp-post-image" alt="" srcset="https://ecoach.at/wp-content/uploads/2017/02/holidaycheck-gold-award_titel_763x187.jpg 673w, https://ecoach.at/wp-content/uploads/2017/02/holidaycheck-gold-award_titel_763x187-300x83.jpg 300w" sizes="(max-width: 673px) 100vw, 673px" />

Bewertungsplattformen als Ideen-Fundgrube

13. Februar 20177. März 2020 wim-nwman 2 Kommentare Bewertungen, HolidayCheck, Produkt, Tripadvisor

Was man aus den Bewertungen anderer Hotels lernen kann Dass man Bewertungen für das eigene Hotel auf Plattformen wie Tripadvisor

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