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Onlinemarketing und Vertrieb für Destinationen, Hotels und Vermieter

<img width="673" height="187" alt="" loading="lazy" data-srcset="https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187.jpg 673w, https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187-300x83.jpg 300w" data-src="https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187.jpg" data-sizes="(max-width: 673px) 100vw, 673px" class="attachment-colormag-featured-image size-colormag-featured-image wp-post-image lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="673" height="187" alt="" loading="lazy" data-srcset="https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187.jpg 673w, https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187-300x83.jpg 300w" data-src="https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187.jpg" data-sizes="(max-width: 673px) 100vw, 673px" class="attachment-colormag-featured-image size-colormag-featured-image wp-post-image lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="673" height="187" alt="" loading="lazy" data-srcset="https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187.jpg 673w, https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187-300x83.jpg 300w" data-src="https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187.jpg" data-sizes="(max-width: 673px) 100vw, 673px" class="attachment-colormag-featured-image size-colormag-featured-image wp-post-image lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="673" height="187" src="https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187.jpg" class="attachment-colormag-featured-image size-colormag-featured-image wp-post-image" alt="" loading="lazy" srcset="https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187.jpg 673w, https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187-300x83.jpg 300w" sizes="(max-width: 673px) 100vw, 673px" />

OTA-Mythen #5 – Die Macht ist mit ihnen

18. August 20193. August 2020 wim-nwman 0 Kommentare Airbnb, booking, Google, HRS, Tiscover, Vergleichsportale

Serie über Buchungsportale – Folge #5: Das Machtgefälle OTA zu Hotel bleibt bestehen Die letzen vier Artikel der Serie über

<img width="673" height="187" alt="" loading="lazy" data-srcset="https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187.jpg 673w, https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187-300x83.jpg 300w" data-src="https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187.jpg" data-sizes="(max-width: 673px) 100vw, 673px" class="attachment-colormag-featured-image size-colormag-featured-image wp-post-image lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="673" height="187" alt="" loading="lazy" data-srcset="https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187.jpg 673w, https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187-300x83.jpg 300w" data-src="https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187.jpg" data-sizes="(max-width: 673px) 100vw, 673px" class="attachment-colormag-featured-image size-colormag-featured-image wp-post-image lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="673" height="187" alt="" loading="lazy" data-srcset="https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187.jpg 673w, https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187-300x83.jpg 300w" data-src="https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187.jpg" data-sizes="(max-width: 673px) 100vw, 673px" class="attachment-colormag-featured-image size-colormag-featured-image wp-post-image lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="673" height="187" src="https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187.jpg" class="attachment-colormag-featured-image size-colormag-featured-image wp-post-image" alt="" loading="lazy" srcset="https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187.jpg 673w, https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187-300x83.jpg 300w" sizes="(max-width: 673px) 100vw, 673px" />

OTA-Mythen #3 – OTAs sind Partner

25. Mai 20193. August 2020 wim-nwman 0 Kommentare booking, HRS, Preis

Serie über Buchungsportale – Folge #3: Hotels und Buchungsplattformen sind Partner – nein Das Verhältnis zwischen Reiseanbietern wie Hotels und

<img width="673" height="187" alt="" loading="lazy" data-srcset="https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187.jpg 673w, https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187-300x83.jpg 300w" data-src="https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187.jpg" data-sizes="(max-width: 673px) 100vw, 673px" class="attachment-colormag-featured-image size-colormag-featured-image wp-post-image lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="673" height="187" alt="" loading="lazy" data-srcset="https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187.jpg 673w, https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187-300x83.jpg 300w" data-src="https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187.jpg" data-sizes="(max-width: 673px) 100vw, 673px" class="attachment-colormag-featured-image size-colormag-featured-image wp-post-image lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="673" height="187" alt="" loading="lazy" data-srcset="https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187.jpg 673w, https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187-300x83.jpg 300w" data-src="https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187.jpg" data-sizes="(max-width: 673px) 100vw, 673px" class="attachment-colormag-featured-image size-colormag-featured-image wp-post-image lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="673" height="187" src="https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187.jpg" class="attachment-colormag-featured-image size-colormag-featured-image wp-post-image" alt="" loading="lazy" srcset="https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187.jpg 673w, https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187-300x83.jpg 300w" sizes="(max-width: 673px) 100vw, 673px" />

OTA-Mythen #2 – Allein der Preis zählt

24. April 20198. Juli 2020 wim-nwman 3 Kommentare booking, HRS, Preis

Serie über Buchungsportale – Folge #2: Zählt nur der Preis? Gäste buchen lieber auf Reiseplattformen als direkt beim Hotel, weil

<img width="673" height="187" alt="" loading="lazy" data-srcset="https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187.jpg 673w, https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187-300x83.jpg 300w" data-src="https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187.jpg" data-sizes="(max-width: 673px) 100vw, 673px" class="attachment-colormag-featured-image size-colormag-featured-image wp-post-image lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="673" height="187" alt="" loading="lazy" data-srcset="https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187.jpg 673w, https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187-300x83.jpg 300w" data-src="https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187.jpg" data-sizes="(max-width: 673px) 100vw, 673px" class="attachment-colormag-featured-image size-colormag-featured-image wp-post-image lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="673" height="187" alt="" loading="lazy" data-srcset="https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187.jpg 673w, https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187-300x83.jpg 300w" data-src="https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187.jpg" data-sizes="(max-width: 673px) 100vw, 673px" class="attachment-colormag-featured-image size-colormag-featured-image wp-post-image lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="673" height="187" src="https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187.jpg" class="attachment-colormag-featured-image size-colormag-featured-image wp-post-image" alt="" loading="lazy" srcset="https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187.jpg 673w, https://ecoach.at/wp-content/uploads/2019/08/BookingCom-Logo_eCoach_Titel_673x187-300x83.jpg 300w" sizes="(max-width: 673px) 100vw, 673px" />

OTA-Mythen #1 – Hotelportale sind günstiger

2. April 20193. August 2020 wim-nwman 9 Kommentare booking, HRS, Preis

Serie über Buchungsportale #1: Hotelzimmer sind auf Buchungsplattformen günstiger? Zu Beginn dieser neuen Beitragsserie über Online Travel Agencies (OTAs) –

Fehler im Onlinemarketing

<img width="673" height="187" src="https://ecoach.at/wp-content/uploads/2018/04/Fehler-Titel_estee-janssens_unsplashed_673x187_lomo.jpg" class="attachment-colormag-featured-image size-colormag-featured-image wp-post-image" alt="Fehler im Onlinemarketing" loading="lazy" srcset="https://ecoach.at/wp-content/uploads/2018/04/Fehler-Titel_estee-janssens_unsplashed_673x187_lomo.jpg 673w, https://ecoach.at/wp-content/uploads/2018/04/Fehler-Titel_estee-janssens_unsplashed_673x187_lomo-300x83.jpg 300w" sizes="(max-width: 673px) 100vw, 673px" />

Fehler im Internet #4 – Portale falsch nutzen

30. März 20183. August 2020 wim-nwman 2 Kommentare Airbnb, booking, Google, HRS, Preis, Tiscover, Vergleichsportale

Fehler von Hotels in der Zusammenarbeit mit Buchungsportalen Sie sind gekommen, um zu bleiben – Buchungsportale, oder auch OTAs genannt

<img width="673" height="187" src="https://ecoach.at/wp-content/uploads/2015/06/HRSholidays_Titel_673x187px.jpg" class="attachment-colormag-featured-image size-colormag-featured-image wp-post-image" alt="" loading="lazy" srcset="https://ecoach.at/wp-content/uploads/2015/06/HRSholidays_Titel_673x187px.jpg 673w, https://ecoach.at/wp-content/uploads/2015/06/HRSholidays_Titel_673x187px-300x83.jpg 300w" sizes="(max-width: 673px) 100vw, 673px" />

HRS Holidays – neues FeWo-Portal von HRS

16. Juni 2015 wim-nwman 3 Kommentare HRS, Tiscover, Vergleichsportale

HRS startet mit HRS Holidays im Ferienwohnungsmarkt Während es booking.com mit einem neuen Portalnamen Villas.com (vgl. letzter Beitrag auf eCoach.at)

<img width="673" height="187" src="https://ecoach.at/wp-content/uploads/2014/09/Reisetrend_naeher-oefter-kuerzer_titel_673x187_21.jpg" class="attachment-colormag-featured-image size-colormag-featured-image wp-post-image" alt="" loading="lazy" srcset="https://ecoach.at/wp-content/uploads/2014/09/Reisetrend_naeher-oefter-kuerzer_titel_673x187_21.jpg 673w, https://ecoach.at/wp-content/uploads/2014/09/Reisetrend_naeher-oefter-kuerzer_titel_673x187_21-300x83.jpg 300w" sizes="(max-width: 673px) 100vw, 673px" />

Vom Kurzreise-Trend profitieren

30. September 2014 wim-nwman 1 Kommentar booking, feratel, HRS, Reiseverhalten, Tiscover

Mehr Buchungen mit flexiblem Mindestaufenthalt Kurzurlaub liegt im Trend Das kennen Sie aus der täglichen Praxis: seit Jahren sinkt die

<img width="673" height="187" src="https://ecoach.at/wp-content/uploads/2014/05/Beitrag-Bilder-optimieren_titel_673x187-lomo-oton_web.jpg" class="attachment-colormag-featured-image size-colormag-featured-image wp-post-image" alt="" loading="lazy" srcset="https://ecoach.at/wp-content/uploads/2014/05/Beitrag-Bilder-optimieren_titel_673x187-lomo-oton_web.jpg 673w, https://ecoach.at/wp-content/uploads/2014/05/Beitrag-Bilder-optimieren_titel_673x187-lomo-oton_web-300x83.jpg 300w" sizes="(max-width: 673px) 100vw, 673px" />

Bilder für Portale optimieren

30. Mai 2014 wim-nwman 5 Kommentare Anleitung, booking, feratel, HRS, SEO, Tiscover

Auf Buchungsportalen verkaufen Sie sich über Fotos und Bilder Auf einer Buchungsplattform ist alles standardisiert: Der Platz, um Ihr Hotel

<img width="673" height="187" src="https://ecoach.at/wp-content/uploads/2014/03/titel_booking-screen_web_673x187.jpg" class="attachment-colormag-featured-image size-colormag-featured-image wp-post-image" alt="" loading="lazy" srcset="https://ecoach.at/wp-content/uploads/2014/03/titel_booking-screen_web_673x187.jpg 673w, https://ecoach.at/wp-content/uploads/2014/03/titel_booking-screen_web_673x187-300x83.jpg 300w" sizes="(max-width: 673px) 100vw, 673px" />

Buchungsportale versus Direktbuchung

7. März 20141. März 2020 wim-nwman 8 Kommentare booking, Einführung, Homepage, HRS

Ob Eier oder Betten – Vermarktung direkt ab Hof liegt im Trend Der Groll von Hoteliers und Vermietern gegen Buchungsportale